OUR PEOPLE ARE THE LARGEST WEALTH OF THE COFFEE TERRITORY OF MEXICO

Our people are the greatest wealth of the coffee production territory in Mexico. Following the Mexican revolution of 1910, and as part of the many processes through which stability was sought for the country, large areas of land were shared out among the marginal campesino sectors of that time. This achievement was the main consequence of the struggle of the revolutionary General Emiliano Zapata who, under the motto “Land and Freedom”, fought to secure a just agrarian distribution.

The cultural diversity of Mexico encom passes 11 linguistic families, 68 languages and 364 variants. The coffee producing territories host 38 different indigenous cultures. For this reason, we can say that coffee conserves a large part of our ancestral culture.

We are proud of our ancestral cultures. In the coffee producing regions of Mexico, around 56% of the plantation owners speak an indigenous language and there is an indigenous presence in all 15 coffee producing states.

This condition poses an enormous challenge in terms of the transfer of technology, due to the high fragmentation of the area available for cultivation and of the production, as well as the considerable quantity of producers that must be coordinated, currently numbering more than 500,000.